The Definitive Dos and Don’ts of Guest Posting for Company Blogs

Guest posting is an excellent way to build relationships and links for your company’s blog. However, many people put in the effort to write a post and end up getting rejected by the blog editor, which can be frustrating and a waste of time. If you’re planning to guest post for company blogs, there are some dos and don’ts that you should keep in mind to increase your chances of getting your guest post approved and published.

Firstly, it is essential to read a few posts from the blog before you send something. This will help you to understand what they typically run and increase your chances of having your post published. Pay attention to the word count, reading level, and voice of the blog. If the blog has guest posting guidelines, read them carefully.

Another thing to keep in mind is to establish a relationship with the blog’s editors before you write your guest post. Although this isn’t mandatory, it can significantly increase your chances of getting published, particularly on exclusive blogs. You can start by commenting on the blog, linking to it from your site, or engaging with the editors/writers on social media platforms like Twitter.

While writing your guest post, try to avoid submitting a post that already exists a thousand times over. Don’t send a post that’s too basic and familiar, which everyone has already seen or could easily find with a simple Google search. Not only will you bore the editor of the blog, but it’s also bad SEO practice. Instead, choose a unique topic that has a reasonable amount of volume.

A strong title that matches your content is crucial. The title should clearly communicate what your blog post offers, and the content should deliver on that promise. Including some well-placed subheads can make your post 50% better without changing the content.

Send an image or two with your post to make the blog editor’s job easier. If you’re reviewing a software tool or writing about your favorite plugins, include a screenshot. If you’re writing a case study, include a table or graph to illustrate your data.

Avoid link-stuffing. If you include too many links back to your site, the blog editor might reject your post. Only link to your site if it’s genuinely relevant to the topic. If you want to include a link, it should guide your choice of what to write about.

It’s best to send guest posts to blogs that cover areas where you already have some expertise. Editors can quickly spot a hastily researched post. If you don’t know much about the blog’s topic, you’re likely to end up writing a post that already exists.

Finally, don’t send the exact same guest post to multiple blogs. Blog editors want unique content. If you’re repurposing something you’ve written in the past, make substantial changes even if you’re sticking to the same basic theme.

Takeaway

Guest posting is not just about writing a blog post and hoping it will be published. It requires a well-planned strategy and a good understanding of the blog’s audience and content. By adhering to the dos and don’ts outlined in this article, you can significantly increase your chances of successfully landing a guest post on a company blog. Remember, it’s not just about building links, but also about establishing relationships and providing value to the readers of the blog.

So take the time to research the blog, establish a relationship with the editors, and come up with a unique and compelling topic that is relevant to the blog’s audience. Make sure to follow the blog’s guidelines and pay attention to details like voice, tone, and formatting. And most importantly, don’t forget to provide value to the readers of the blog. By doing all these things, you can turn guest posting into a highly effective marketing strategy for your company.

So go ahead, start reaching out to blogs and share your expertise with their audience. With the right approach, guest posting can help you increase your visibility, build your authority in your industry, and drive traffic to your website. So, what are you waiting for? Start guest posting and enjoy the benefits that come with it!